When most of the car markers in the United States were closing shops during the depression of 1921 and the great collapse of 1929 because sales were low and there were no investors or resources to continue operations, there was one company that was determined to make its way into auto shows as well as private citizen’s garages. Even though the economic meltdown drove away lots of investors and made many businesses to close, there were two companies that retained the large share of the American auto industry and seemed not have been affected by the changes in the economy: Ford and GM.

The tough conditions that existed during the turbulent economic season would have driven away any contender, but that did not bother a one Walter P. Chrysler. Determined to have his own fare share of the humongous auto market pizza, Chrysler exhibited a very gorgeous car during the 1924 New York auto show. This was none other than the Chrysler 70, a model whose success dragged the Chrysler name to the apex of the American car industry.

However, the company didn’t actually start as Chrysler. Initially, two companies held by Chambers and Walter P. faced a rapid and possible a permanent dissolution. So as to ensure the survival of both companies, the two merged to form a new corporation that would later stage a tough competition amongst the existing car manufacturers. The Chrysler 70 model was the first result of the merger and it success gave the new entity a new lease of life and got the ability to expand without much troubles, even in the face of the stiff competition from the other manufacturers.

The company then decided to drop the Chamber’s name, while Maxwell was also rebranded as Plymouth. By early 1930s, Plymouth was becoming a strong competitor in the small car market and it soon started knocking on Ford’s strongholds. Although Ford was not bothered by this due to the high sales it was recording then, Plymouth proved that he was there for business as portrayed by its advanced features such as a flowing body line, a “floating power” engine and hydraulic brakes. All these features were noted by Ford, and there was a very large cloud hanging over the Ford Headquarters.

So popular were the improvements by Plymouth that other car manufacturers started copying them as well. For instance, the floating engine concept by Chrysler would later be used by Citroen, since it had the advantage of reducing the engine vibrations by using three rubber mounts to stop the engine from having direct contact with the chassis.

The following years saw Chrysler report massive success in car sales such that towards the end of the 1930s, it pushed Ford to a comfortable second place, as far as the sales numbers were concerned. Without even knowing it, Chrysler had become a titan in the American motor industry.

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