BMW

Many people think that BMW stands for Best Motors in the World, but in as much as BMW cars are regarded as some of the best on the planet, with regards to perfection in engineering, the acronym doesn’t actually imply that. It stands for Bavarian Motor Works or Bayerische Motoren Werke, in German.

The secret of BMW’s success in the auto industry is not pegged on some precise astrological predictions or the blatant use of corporate espionage, but instead, it lies on genuine dedication to quality and consistently pursuing excellence in the production of one vehicle after another. Unlike other auto manufacturer’s, BMW’s focus have always been on the source of power for the car, the engine, and not the entire vehicle as a whole.

BMW’s engine has been perfected by generations of engineers for close to one century. The “Cardio Approach” adopted by the company led to the manufacturing of an obscenely efficient engine that made the company to literally take off like a rocket.

BMW was started by Karl Friedrich Rapp in 1913 as “Rapp-Motorenwerke” and its main focus was in the manufacture of aircraft engines due to the great demand that existed back then, since the First World War was imminent. Despite the huge demand for the aircraft engines, Rapp was not successful in selling his engines because of a flaw caused by unwanted vibrations. However, he had a neighbor named Gustav Otto, who also had an aircraft engine plant and had a great deal of success during that time.

Struggles by Rapp to keep the company afloat were unsuccessful, and by 1916, Rapp was forced to resign due to the mounting financial pressure the company faced. Just like other companies, such as Aston Martin or Bentley, expected and highly predictable investors showed up in good time and fended the ship from sinking. This time, it was the effort of Austrian triumvirate comprising of Camilio Castiglioni and Franz-Josef Popp who revived the company by encouraging a merger between Motoren Werke and Gustav Otto, which later on proved to be mutually beneficial. The new company was then named the Bayerische Flugzeug-Werke, BFW.

Shortly after the new company came into existence, the name changed to what is now synonymous with auto design perfection – BMW. By the 1920s, BMW as already manufacturing a wide range of highly appreciated aircraft engines, especially with their successful manufacture of the improved 1918 Type IIIA that was used to successfully fly a biplane to a height of 16, 404 feet in just 29 minutes.

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