Acura

It seems as if the Japanese possess all the traits of engineering. After coming out of the deadly Hiroshima and Nagasaki bombings during the Second World War, the island dwellers bounced back on a full scale reconstruction process that would later make them one of the leading forces in the international auto market. It was in 1986 when the Japanese engineers released the newly formed Acura division of the four wheeled Katanas to counter the western technology.

Soon after the attack on western technology was launched, the early models of Acura vehicles began claiming a huge chunk of the US car market and they would be seen occupying most parts of the roads. This led to a mass shift in the buyers, with the majority of them beginning to prefer the Eastern alternative, which incidentally hit the right niche in the American car market that the local manufacturer’s had failed to fill.

Acura can be viewed as the rich child of the Honda father-brand and it soon became the branding craze that would change the perception of the customers in the Asian motor industry. The Acura package delivered to the United States went through research for close to one decade, working only on two models: the Integra and the Legend.

This pair had enough success abroad which in turn compelled the Asian manufacturers to start sending their cars to the West as well. Thus, Toyota began by sending a wave of hostile improvements and novelty as it was depicted in their newly created luxurious Lexus brands. Nissan also followed suit by flaunting the Infiniti – a new infant shiny brand.

Even though Acura did manage to integrate the perception of better Asian cars into the minds of the US consumers through the sharp Integra and the V6-powered Legend sedan, it was not yet over with displaying its full arsenal. About four years in the 90s after the brand had reached the US markets, it decided to deliver a crushing blow to the luxurious sports car competitors with the NSX.

The NSX was an acronym for New Sports eXperimental, and it was a car designed to be very economical as far as fuel consumption was concerned. It immediately became fun and cheaper option for its European counterparts such the German machine – BMW and the Italian road-crushing supremacist, FERRARI.

The NSX did not just strike a weak sport, but also gained the reputation of being the first series car to be manufactured entirely of aluminum. Though it had a lot of success during the initial ages, Acura ran into some turbulence during the 90s and these were attributed to poor design choices and their inability to revamp the existing lines of models.

By 1996, the Integra and the Legend names were dropped and replaced with alphanumeric naming system that would end up making the brand confusing even more. The company was later plunged into a temporary platitude with the subsequent model improvements, despite the fact that the engine power was upgraded to more than 200hp on the re-invented Legend – 1996’s 3.5 RL.

Our transport company in Canada can provide shipping for all Acura models.

Customer Information

Customer Information

For more information and a free quote on your auto shipping job in Canada

Sending